Shine Your Light Bright Blog

BE good, DO good and SAY good to win the big love

In a world where cultural preferences shift as fast as hashtags and memes gain popularity and then fall from memory, be a brand that endures. One that bases decisions on deeply held values that are evidenced in products and services, amplified to benefit the wider community, and communicated in truth. more »

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Play if you want more creative teams: the magic of Improv

I’ve been taking improvisational comedy classes for a few years now. And, it unleashes my inner 10-year-old in short, imaginative bursts that nourish my creative spirit, help me see the value of contributions beyond my own, and make me a better listener. Improvisational comedy even enhances my performance in the workplace. And, it will do the same for you. more »

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If you want a relationship with me, act like it

“If you want a relationship with me, act like it.” That’s the unspoken mantra of customers today–who by the way, recent research shows prefer to be thought of as customers and not consumers. If your company really wants a relationship (holy grail of business wins) with today’s customers, in many respects, your customers feel like it’s never been easier. Why? Because they give us so much information. Think about it from their perspective. Every interaction we have with them practically costs them personal information about their lives. more »

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