Category: Press Releases and Marketing

Learn the best methods in how to write and market press releases

Is it okay to have an opinion anymore?

As I read the traditional and social media headlines of late, I can’t help but to wonder if it’s okay to have an opinion these days, I mean one that runs counter to what any number of special interest groups may disagree with. Though the answer sure feels like no, especially if you’re the non-confrontational type, I’m going to argue that it’s a resounding YES. more »

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Help me help you score great PR

I volunteer my public relations and marketing expertise quite frequently for local nonprofits in need. Why? Because I have been helped along the way by generous professionals, so paying it forward is the right thing to do. Secondly, many have great stories but not the expertise to tell them. Lastly, it keeps me connected to my home market in a way my client work does not and allows more creative freedom. more »

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