So I was down-dogging with my co-workers Monday morning—yes, as in the yoga movement that is best performed not facing another human being—when I was struck not only by a hamstring tinge but also by how comfortable we had all become with each other, not just as colleagues but as fellow human beings. For about half a year now, this is the way we’ve been starting most every Monday morning at Involve as part of our effort to live the culture we preach. Doing yoga. Practicing mindfulness.

We are a brand activation firm intrigued by culture and its impact on our business. We believe business is personal and transactions are momentary, but relationships are enduring. And, our beliefs require authentic, shared connection. But, our question was, how do we achieve this intangible “thing” (beliefs that jump to life) so that people who work with us feel our culture.

Of course, in the beginning when we were contemplating how to better do “culture” we had the same ideas everyone else has … holiday parties, bowling and pizza, catching people doing things right (which strangely seemed adopted from middle school, but I never judged when the idea floated about). And, these ideas just weren’t enough to really make palpable what we believe. We knew we needed more to engrain that being part of the Involve team means trusting each each other like trapeze artists, respecting the human being (not just their work output), coaching each other and our clients to be our best selves and being present in our work (and lives).

One thing we kept coming back to was how much LIFE our Monday morning productions meetings—which are entirely necessary—seemed to be syphoning out of our staff. That’s when our company president (a closet-Zen guy) suggested Mindfulness Monday. We don’t call it that—well, I do to my spouse as leave my house to get there. But, that’s what it is. We start with a healthy settle in, then yoga (taught by one of our Rock Star employees), followed by mindfulness, and end with coaching from an inspirational life coach who also is a client, Julie Wilkes. After we are all scads more flexible, a bit more centered in gratitude, a lot less scattered and heaps more singularly focused, we hold our production meeting.

Of course, if we have a deadline that can’t wait, Mindfulness Monday gets put on hold. Though an overloaded Monday does not pass without a reminder email from our president of the importance of mindfulness. But, more often that not, we really can control our work lives more than we would have imagined when we started this. And, here’s what else I’ve noticed: we are more grateful; we are more connected (something about being in yoga attire, barefoot without makeup breaks down any pretenses fast); we seem better able to cope with stress; and our ideas are more creative. Oh, and we’re growing, so that’s pretty cool.

I don’t know if this idea would work for every type of office. But, for a cool boutiquey marketing company specializing in health, wellness and fitness where we rely on our employees to be smart, creative and effective–and where RELATIONSHIPS are paramount–I give it a big happy sun salutation.