“If you want a relationship with me, act like it.” That’s the unspoken mantra of customers today–who by the way, recent research shows prefer to be thought of as customers and not consumers. If your company really wants a relationship (holy grail of business wins) with today’s customers, in many respects, your customers feel like it’s never been easier. Why? Because they give us so much information. Think about it from their perspective. Every interaction we have with them practically costs them personal information about their lives. more »